Introduction
Search engines will always have a tough time finding the best content ideas for any given product or service. However, it is not impossible to reach the desired levels of popularity and traffic on search engines with the help of right keyword research. But what exactly does it mean to do it? In short – it means combining several tactics into one single strategy. It’s like “combining two different strategies to form a whole new plan.”
Keywords Study
This method is called keyword study, and it can really add a lot of value to your blog or website. When you perform a keyword research, you need to know your customer’s wants at least 3 months before the writing of your next great blog post. And this will help you decide the exact topic of your blog post as well as which keywords you should use.
At first, you must understand that your blog topics are going to be related to your niche. If we talk about SEO optimization or social media marketing, these may be topics that your customers are most interested in. As you may know, keyword research makes a huge difference.
Quality Content
The quality of their work is directly dependent on how good you have chosen the topic. The top performers of Google are those who understand the user's demand. So, make sure that your keyword research is done right. A great keyword research may also give you some valuable insight into whether you are able to attract users to your brand. You need to know if there is enough competition for the keywords you want to focus on.
Price of the Key Words and Valume of search
There are many factors to consider while choosing keywords. They include the price of the keywords and the volume of searches.
Along with a strong keyword research you need to check out which keyword research tools are available to get a better idea of the search volume on Google. After knowing all that, one great thing is that when you perform a proper keyword research, it is easy to come up with an excellent blog post without having to spend a lot of money and time. All you need to do now is follow Google’s algorithm. Just remember your keywords. Remember them carefully. Now start crafting new contents. That way your blog starts becoming relevant.
The success of a blog depends on its target audience. If the posts you produce are highly searched and get lots of views, then it's more likely that people will be happy with them. Also, your readers are always looking for something unique and engaging. Make sure that you are using appropriate techniques to provide rich content. Try searching for keywords by adding phrases like “keyword research”, “content writing” and so on.
Look for long-tail keywords
These are longer, but still targeted keywords. Long tail keywords are ones that are used only once. For example, I’m planning to write articles about the latest iPhone models on my blog post. Target readers are not expecting such an article to be very specific, but at least it has to be in a particular field as a result of a query.
Answering questions in the comments section
Answering questions in the comments section of your blog may also be another important factor to keep in mind when creating a keyword research. If your readers can discuss other points than just the main point of the article you want to write about, they will not leave any question unanswered. Keep yourself updated with google trends but try to avoid too many terms. On the other hand, don’t pick words that you think are not being searched a lot. This will prevent you from reaching the maximum number of people and getting a large number of clicks that you deserve.
Also, don’t forget to include relevant titles in your title. Your title should give a clue about your post. Here are few tips you must take into consideration while choosing the title for your blog post to increase the chances of success.
Blog Title, Description and Body
- First off, keep in mind that the title has to be interesting. Use keywords not only referring to what the article is about but also to your post.
- Write down your primary objective in the first sentence of your post.
- Do not skip it. It will give a sense of direction to your reader.
- Take note of the structure of your title.
- What will happen after taking action? Don’t skip about the details unless you have a concrete solution.
- Create short sentences that help grab attention.
- Add keywords to each part of your title.
- Your headline should be brief, memorable and descriptive.
- Once again, be creative. Go beyond the word count.
- Your headline should be interesting.
- The title should be brief, memorable and descriptive so people will want to read it again and again.
- Avoid repeating anything else. Don’t repeat the same three key words. It becomes monotonous.
- Think what would be the reaction of people to your post.
- Be accurate but do not go overboard.
- Add an emotion, action or process to your title.
- Include a call to action to persuade your readers to act upon something that you may want them to do with the help of your post.
- Include keywords that describe the process of doing your post.
- People are looking for something useful to solve a problem. Therefore, show the importance of solving a certain issue.
- So, here’s everything. First, create catchy headlines.
- Don’t bother with unnecessary words.
- The title can tell what kind of post you are doing. Also, don’t bother with irrelevant words for your title. Then start crafting a story to accompany the title. It has to be an original story.
- Tell us about your experience. Show all reasons why you chose this particular path. Provide your thoughts rather than facts.
- Start writing about something that happened to you or the person in front of you.
- Use powerful verbs like “do”, “can”, “should”, “would” and so on. Keep it conversational.
- Use imagery and metaphors to highlight essential aspects of your story. Give a sense of urgency. Keep in mind that your post is not just a description of an event. Give people something more than just stories about events.
- If your post is full of information and details, your title should also include keywords along with other relevant data.
- Posting to social media platforms like Facebook, Twitter, LinkedIn etc. is also an effective way to promote your blog.
- Create an Instagram account, engage in activities on Tik Tok where people can see your videos. Engage in conversations on YouTube and Linkedin. Share links on your personal blogs to improve visibility and brand awareness.
Keywords matter
Not only because of their quantity, but also because of how you use them. Choose at least three to five keywords. You need to be able to explain their meaning and benefits. Pick up keywords related to your industry. For example, if you write about WordPress hosting, then choose keywords like “wordpress, WordPress Hosting and WordPress websites”. Keep it broad. Focus on one area or sector. Build a solid foundation of keywords that can cater to every possible type of customers. You don’t need to worry about the quantity of keywords. Aim for 10 - 20 high CPC keywords. Add 2 to 3 new keywords to your existing set of keywords to make it look even better. Try adding new keywords regularly to your keywords list.
When you add new keywords, make sure that your previous keyword list is kept intact. If a new keyword comes up, add it also to your old one. If you update a keyword, change the description of the page. It will improve the performance and ranking as a result of a keyword. Always mention a keyword that is related to the topic of your blog or article along with an important keyword. It will make your post stand out from the rest. Don’t forget to add new keywords to your post whenever you publish (or edit) your content. Don’t ignore a chance to include new keywords. It is more advantageous than you can imagine. Be clever with the keywords.
Conclusion
There are many tricks and methods to improve the rank and position of your blog post on Google. You need to find what works best for you but not necessarily for everyone. Optimization is just one of those things and not even the best tactic among them. One of the most successful ways to optimize is through keyword research. It helps you to identify a wide range of keywords and build your post around them. Perform analysis of the competition by using keyword research tools that we have mentioned in this post. And don’t forget to include your own keyword list in your toolbox as well. Good luck with your efforts.
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